A new study examines how people in the Ozarks choose to give to nonprofits.
The study shows that those under 40 habits are different than those of their parents, and their donations are less religious and not as conservative. And they are giving to less charities as well.
You must know the rules to break the rules.
“I have been in fundraising for twenty years. This is totally different. All the rules, all the lessons I know work, don’t work anymore,” says Jaimie Trussell, the CEO of the Council of Churches of the Ozarks
Now, how nonprofits attract donors has seen a shift.